By Maria Montalbano
When it comes to selling your home in Fort Lauderdale, presentation is everything. You only get one chance to make a strong first impression—and I make sure it counts. Knowing how to market your home isn’t just about listing it online. It’s about crafting a strategic approach that attracts serious buyers, showcases your property’s best features, and helps you stand out in a competitive market.
Here’s how I help clients market their homes like a pro, from day one to closing.
Key Takeaways
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Marketing begins before the home even hits the MLS
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Professional presentation drives interest and offers
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Digital exposure and agent networking work hand-in-hand
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Strategic pricing supports smart marketing
Prep the Property for Maximum Appeal
Staging, cleaning, and repairs may sound basic—but they’re essential to commanding top dollar in Fort Lauderdale’s fast-moving market.
What I Recommend Before Listing
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Declutter and depersonalize to let buyers envision the space
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Stage key rooms to highlight flow and function
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Hire a professional cleaner for top-to-bottom polish
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Make small repairs that might raise red flags in showings
I’ll guide you through the process and connect you with trusted vendors if needed.
Use High-Quality Visuals
Today’s buyers shop with their eyes first. That means professional photography—and often video—makes or breaks your listing.
What I Provide for Every Listing
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HDR photography that shows your home in the best light
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Video walk-throughs for dynamic online tours
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Drone footage to highlight location and outdoor features
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Twilight shots to elevate luxury appeal
These tools are key to creating emotional connection before a buyer ever steps inside.
Leverage Digital Marketing Channels
It takes more than a yard sign to reach qualified buyers. I market your home across all the platforms that matter most.
My Digital Strategy Includes
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MLS and syndicated real estate sites like Zillow and Realtor.com
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Targeted social media ads aimed at likely buyers
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Email campaigns to local agents and prospective clients
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Listing placement on my website with optimized SEO
This gives your property maximum exposure at every stage.
Tap Into Agent Networks
Some of the most successful deals happen before the home ever hits the market. My professional relationships play a major role in getting the right people through the door.
How I Work the Network
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Pre-market buzz with local agents and broker contacts
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Invite-only previews for buyer agents with active clients
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Broker open houses to build momentum
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Consistent follow-up with interested parties
This personal touch ensures your listing gets real-time attention—not just online traffic.
Align Marketing With Smart Pricing
No marketing strategy works if the price is off. I help you strike the right balance between value and visibility.
What Goes Into My Pricing Strategy
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Comparative market analysis (CMA) of nearby sales
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Current buyer demand in your area and price range
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Listing timing and seasonal market conditions
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Psychological pricing cues that influence search filters
This synergy between price and promotion helps drive faster, stronger offers.
FAQs
Should I invest in staging before listing?
Yes—staged homes tend to sell faster and for more money. I can connect you with local staging experts who make a measurable impact.
How important are photos and video tours?
They’re essential. Most buyers will see your home online first, and great visuals lead to in-person showings.
Can marketing help if my home has been sitting?
Absolutely. A refreshed strategy—including pricing, visuals, and exposure—can re-engage buyers and turn things around.
Contact Me at Maria Montalbano Today
If you're ready to sell your home in Fort Lauderdale, I’m here to help you market it like a pro. With the right blend of strategy, style, and smart pricing, we’ll create a campaign that draws attention—and gets results.
Reach out to me at
Maria Montalbano, and let’s turn your listing into a success story. I’ll help you make every showing count and every marketing move matter.
